If you’re in the IT solutions business, chances are you interact with Microsoft in some way. As one of the largest tech companies in history, Microsoft has firmly established itself as a dominant force in the industry, making it nearly impossible to ignore.

With Microsoft Teams now a major player in business communications, many providers are feeling the impact of its influence. Traditionally, telecom and IT have operated separately, each with its own pace, mindset, and approach. However, the convergence of voice and IT in recent years has blurred these lines, proving that when they work together, they create powerful synergies.

Despite this shift, some providers resist change or take the wrong approach, creating unnecessary friction in their product strategies. The good news? Adapting to this evolution doesn’t have to be difficult or costly. By integrating with Microsoft Teams, you can take advantage of existing infrastructure and position yourself as a leader in the industry.

Why Integrate with Microsoft Teams?

Microsoft Teams integration expands your service offerings, enhances customer value, and opens doors to a vast user base. But how does it fit into your strategy, and why should it be a priority?

Leverage the Microsoft Teams Ecosystem

Developing everything in-house at scale is challenging, even for major tech companies. Microsoft itself relies on external providers to power Teams' telephony—providers like you.

Rather than viewing Microsoft as a competitor, recognize the opportunity: Microsoft depends on voice providers worldwide to integrate telephony into its unified communications (UC) platform. By integrating with Teams, you gain access to an expansive market while delivering valuable solutions.

Benefits of Microsoft Teams Integration

Save Time and Development Costs

Microsoft provides the infrastructure, allowing you to integrate your services without heavy development investments. This means less complexity and faster time to market.

Strengthen Your Brand

Partnering with Microsoft enhances your credibility. You can leverage its established reputation while maintaining your own unique identity in the market.

Seamless Experience for Customers

Your customers can continue using their existing software, hardware, and workflows without disruption. This ensures an easy transition and minimal resistance to adopting new communication solutions.

Minimal Industry Expertise Required

With the right integration partner, connecting to Microsoft Teams doesn’t require deep industry expertise. This makes it easier than ever to capitalize on its growing market share.

How to Integrate with Microsoft Teams

Integrating with Microsoft Teams Phone used to be a complex and costly process. Early Direct Routing setups required significant investment and maintenance, while calling plans were limited, and the Operator Connect marketplace was still in its early stages. But today, the Teams Phone ecosystem has advanced significantly.

Now, Teams Phone boasts a 99.999% uptime SLA and serves over 23 million voice-enabled users, nearly half of whom rely on third-party providers. As one of the most dominant business communication platforms globally, Teams Phone is now easier and more beneficial to integrate with than ever before.

Experience the Difference Today

The key to success with Microsoft Teams lies in shifting your mindset. Teams isn’t a competitor to fear—it’s a powerful tool that can enhance your offerings and help you meet customer demands.

While some providers may still hesitate due to Microsoft’s influence and the industry’s reliance on traditional methods, those who embrace Teams integration will position themselves for long-term success. Best of all, the hard work has already been done—all you have to do is leverage the opportunity.

Now is the time to embrace the change. Join UnitedCloud today and unlock new opportunities with Microsoft Teams integration. Let’s build something great together!

Book a demo today to learn more.

Published on March 4, 2025.