Imagine you are a real estate agent preparing for an open house. You have carefully arranged the property, aiming to attract potential buyers. However, as the event nears, unexpected circumstances prevent important prospects from attending in person. This is where the effectiveness of virtual open houses becomes evident. With the assistance of modern technology, such as the comprehensive suite of tools offered by UnitedCloud, you can effortlessly display properties to a broader audience, regardless of their physical location.

What is a Virtual Open House? 

A virtual open house is an online event where real estate agents use video conferencing technology to present a property to potential buyers. This experience can either be live, where viewers can interact and ask questions in real-time, or pre-recorded, allowing flexibility in viewing times. Virtual open houses enable buyers to explore properties from the comfort of their homes, making it easier to reach a broader audience.

Benefits of a Virtual Open House

Expanded Audience Reach

A virtual format can attract potential buyers from different geographic locations, including those out-of-state or even internationally. This broadens your market and increases the likelihood of finding the right buyer.

Increased Convenience and Flexibility

Sellers experience fewer disruptions as virtual tours can be conducted without the need for multiple in-person visits. Pre-recorded tours can be scheduled at times that are convenient for both the sellers and potential buyers, making the process more flexible.

Cost and Time Efficiency

Virtual open houses eliminate the need for physical preparations such as staging snacks or printing materials. This not only saves time and money but also reduces the frequency of showings, as a single virtual tour can reach a large audience.

Enhanced Safety and Privacy

Virtual open houses minimize physical interactions, adhering to social distancing guidelines. This is especially beneficial for properties still occupied by sellers, as it reduces foot traffic and maintains privacy.

On-Demand Viewing and Reusability

Pre-recorded tours can be reused across multiple events, providing a consistent and high-quality viewing experience. This feature also allows potential buyers to revisit the tour as needed, ensuring they can make informed decisions.

How to Host a Successful Virtual Open House

Live Video Calling

Begin by choosing a reliable platform for hosting your event. UnitedCloud’s video calling feature offers HD-quality video and audio, ensuring a clear and professional presentation. Set up your camera and microphone in a well-lit area of the property to provide the best viewing experience.

Video Conference Recording

Use UnitedCloud’s video conference recording capabilities to capture the entire session. This allows you to make the tour available to prospective buyers who couldn't attend live and provides a valuable resource for future marketing. The recording can also be reviewed to improve your presentation skills and address any frequently asked questions.

Mobile and Web Browser Accessibility

Ensure that your virtual open house is easily accessible across various devices, including mobile phones and web browsers. This convenience enhances participation rates and allows buyers to view the property on their preferred device.

In-App Messaging

During the virtual tour, encourage interaction by using UnitedCloud’s in-app messaging feature. This tool enables attendees to ask questions or share comments without interrupting the flow of the presentation. A team member can monitor the chat and provide timely responses, creating an engaging and informative experience for all participants.

Experience the Difference Today

UnitedCloud’s virtual open house tools offer a seamless and efficient way to showcase properties. By leveraging high-quality video calls, comprehensive recording options, and easy accessibility, you can reach a wider audience and provide a convenient, engaging experience for potential buyers. Start planning your next virtual open house with UnitedCloud and discover the advantages of modern real estate marketing.